LINDA C LODI

Live Conferences, Webinars and Events

Conference, webinar and event design for virtual and in-person experiences, including: digital assets for webinars, email and social promotions, digital backdrops, large-scale banners, booths, cycling jerseys and T-shirts.

2023 National Association of Plan Advisors (NAPA) Conference Booth Experience

2023 Gramercy Institute Experiential Marketing Award for ESG Marketing & Communications – Project team awarded for the NAPA Conference booth experience.

2022 National Association of Plan Advisors (NAPA) Conference Campaign

2022 Gramercy Institute Promotional Marketing Strategy Award for ESG Marketing & Communications – The project team was recognized for the marketing strategy of the Natixis Sustainable Future Funds and the end-to-end execution of conference marketing communications, including the conference booth experience, emails and social ads.

https://www.gramercyinstitute.com/2022-esg-winners

2022 Wealth Management Award for Digital Campaign of the Year – The project team was recognized for the conference drip email campaign and social advertising that promoted the Natixis Sustainable Future Funds and its 5-year anniversary.

Photograph – 2022 NAPA Conference Campaign

Social Assets, Email Banners and Tent Card – 2022 NAPA Conference Campaign

Landing Page Banner – 2022 NAPA Conference Campaign

Promotional Emails – Fixed Income Pulse Webinar Campaign

Email Drop #1 (left) and Follow-up Email Banners (right)

WebEx Registration Page – Fixed Income Pulse Webinar Campaign

Social Promotions – Fixed Income Pulse Webinar Campaign – Collaborated with a social strategist and designed posts with varied color schemes.

Virtual Conference Email Promotion (mobile)

Virtual Conference Email Promotion (desktop)

Banner Stand for Internal Corporate Giving Campaign

Natixis Cycling Jersey for Pan Mass Challenge

Series of Conference Banners – Better Thinking for Modern Markets

Conference Booth and Affiliate Banner – Better Thinking for Modern Markets

Country-Specific Digital Backdrops for Global Conferences

Branded Conference IPAD

Provided art direction.

Conference T-shirts

30x60 Backlit Conference Booth

Art directed photo shoot.

Advertisements and Posters

Art direction and creation of large-scale print ads, backlit ads, newspaper and magazine insertions and large-scale posters. Experience storyboarding and art directing animated banner ads.

Newport Jazz Festival Print Ad – Corporate Sponsor

Backlit Brand Awareness Series – London Train Station

Backlit Brand Awareness Series Mockup – London Train Station

Multiple Print Ads – Brand Awareness – Singapore Train Station

Outdoor Advertisement – Brand Awareness – Singapore

Provided art direction.

CityWire Magazine Double-Page Product Ad

CityWire Magazine Double-Page Ad – Brand Awareness

Large-Scale Posters

These printed posters were strategically placed overhead in one of Fidelity’s sales centers. They were created to inspire and help generate sales. Each poster provided data and information that the sales rep could use during their conversations with leads and clients.

Social and Digital Promotions / Campaigns

Paid Social Promotions for LinkedIn and Twitter – Strategist Outlook Survey Promotion

This promotion included a series of paid social posts for LinkedIn and Twitter, in addition to a digital ad placement on Asset TV.
Call to action led to the Outlook Survey landing page on the corporate site.

Digital Ad Placement for Asset TV Website – Strategist Outlook Survey Promotion

LinkedIn Social Campaign for Outlook 2022

This drip campaign led engaged readers to the Outlook 2022 landing page.

Monthly Inflation Tracker Social Promotions – Designed for A/B Testing

Portfolio Trends Social Promotions – Designed for A/B Testing

ESG Mean Business LinkedIn Carousel Promotion

This carousel was placed on the Natixis LinkedIn page and lead engaged readers to the ESG Means Business landing page.

LinkedIn Carousel – Corporate Promotion

This promotion for the UK site provided a high-level overview of the corporation and capabilities.

Natixis IM Solutions Social Templates

Social templates for LinkedIn and Twitter were developed to support the Solutions brand and drive readers to the Solutions microsite.

Digital Skin on Bluerating Website – Thematics Product Promotion

Designed skin (left, top, and right side) frame to promote Thematics Asset Management. Two prints ads were also part of the promotion.

Landing Page – The Gateway Product Campaign

This product campaign focused on addressing client concerns.
Deliverables were a landing page, three associated subpages and promotional email templates.

Corresponding Subpages – The Gateway Product Campaign

Promotional Emails – The Gateway Product Campaign

Brand / Design Guides

Natixis IM Solutions Brand Guidelines

The Solutions brand guide was developed to support a new Solutions microsite, literature templates, social templates, dedicated photography, etc.

Extracted Pages from Brand Guide – Palette Color Update and ADA (Americans with Disabilities Act) Compliance

Major contributor to the corporate color palette update. The goal was to bring more vibrancy to the overall palette and expand the spectrum of colors offered. Tested all colors for contrast and ADA compliance, in particular RGB for screen use, and developed guidelines for the design team.

Natixis IM Brand Guidelines

This brand book was designed to provide high-level design and visual basics. In addition to color, fonts and photography information, it offers visual guides and active links to iconography, multiple chart templates, text table templates and process graphics that are located in the corporate DAM.

Communications / Literature Systems

Designed, developed and art directed multi-tiered communication templates for both digital and print that focus on various market segments, capabilities and products.

Natixis IM Solutions Hierarchy of Literature

The literature for the Solutions brand was developed to cover the broad range of communications, from high-level overviews to white papers to sales ideas.

Multi-tiered Literature Communications System

Top-tier product guide template.

Sub-tier includes: corporate overview, fund overview and fund profile templates.

Sub-tier includes: self-service Word-based template and a variety of newsletter templates, with options for co-branding.

Sub-tier includes: affiliate perspectives, corporate overview and press release templates.

Sub-tier includes: sales idea and whitepaper templates, with options for co-branding.

Multi-tiered Retail and Institutional Product Selling System with Co-branding

Retail, Institutional and Co-branded Emails

Multi-tiered Portfolio Research and Consulting Group Communications System

Brochures / Digital and Print

Natixis Retirement Strategies Capabilities Brochure – Digital

This wide-format brochure pulled all the retirement-related solutions into one piece to show the breadth, depth and variety of offerings. CTAs, logos, funds and any other information with a corresponding landing page were made active with a link.

Sample Page – Natixis Retirement Strategies Capabilities Brochure – Digital

The 2022 Corporate Social Responsibility Report – Digital

Art directed this 45-page digital report with an external design contractor and collaborated with internal copywriter. This horizontal document includes a hyperlinked tabbed navigation at the top that provides easy maneuvering for the reader due to its length. Hyperlinks were also applied to content that lead to a corresponding landing page for additional information.

Sample Page – The 2022 Corporate Social Responsibility Report – Digital

ETF Capabilities Brochure – Digital

This capabilities piece promotes the benefits and investment approach of actively-managed ETFs and showcases the product lineup. CTAs, logos, funds and any other information with a corresponding landing page were made active with a link.

Sample Page – ETF Capabilities Brochure – Digital

Continuing Education Brochure – Print

This short 8.5 x 7 promotional brochure was used after in-person seminars.

Institutional Capabilities Brochure – Print

This capabilities piece promotes financial strategies and solutions for the institutional sector.

Sample Spread – Institutional Capabilities Brochure – Print

Promotional Animations

Animation loops primarily used during B2B conferences. First animation reinforces an investment philosophy, while the second showcases a wide variety of diverse expertise.

Developed the concept story boards and art directed the animations.

Animated Loop

Story Board

Animated Loop

Story Board

Digital Marketing Template System with Web Landing Pages

Thumbnails shown include templates for conference-related emails developed for the Marketing Cloud platform and a series of webpages.

The system was designed to be modular, providing flexibility for both content-heavy and content-light communications.

Collaborated and art directed a team of three designers and provided hands-on design.

Save the Date and Register Emails – Desktop and Mobile

Confirmation and Thank You Emails – Desktop and Mobile

Conference Landing Webpage – Desktop, Tablet and Mobile

Agenda Webpage – Desktop, Tablet and Mobile

Speaker Biography Webpage – Desktop, Tablet and Mobile

Previous Event Information Webpage – Desktop, Tablet and Mobile

Registration Form Webpages (with error states) – Desktop and Mobile

Other Deliverables: Contact Details, Profile, 404 and Thank You Webpages

Post Event Webpage – Desktop and Mobile

Best Practices and Responsive Email Modules for Marketing Cloud

This internal guide provides best practices and examples of responsive email modules built with Marketing Cloud. The email types and content were directed by the client.

Designed the wireframes, style system and provided art direction. Project team included a copywriter, a digital designer who built the modules and a designer who produced the guide.

Logo Design

Developed a variety of logos that support human resource programs, regional theater, private business consulting and retail.

Leafs is committed to a sustainable future, reducing our carbon footprint through waste reduction and use of renewable energy.

C Change Consulting provides digital marketing and web operations leadership as well as strategic consulting services, including interim and transitional leadership.

Adults Building Leadership Experience (ABLE) brings together employees ages 21-39 to focus on career growth and the unique fundamentals that help retain young professionals.

Mental Health Focus focuses on employee wellbeing and helps to raise awareness for mental health.

Latinos and Friends (LaF) is a Latino-based forum that provides networking opportunities, informal mentoring relationships, and support.

Jamboleo is a woman-owned, small batch producer of jams and marmalades.

Reagle Music Theater is a regional theater company located in Massachusetts. They were looking to modernize their logo, using their maroon and gold colors, and also create a version that celebrated their 50-year anniversary.

Webinars 101 Infographic User Guide

Covid-19 changed how we communicate. In 2020, the usage for webinars was up by 295%. This Webinars 101 infographic user guide was created for marketers so they could break through the digital clutter and successfully plan and execute virtual events.

Webinars 101 Infographic Guide

This infographic guide was created for in-house account managers.

PHOTOGRAPHY

REDISCOVERY is a one-month photographic journal. All images were captured in October on the same 1/10-mile portion of road in Newbury, MA.

It started as a curiosity and manifested into a daily search and discovery.

In the end, what became clear was this: if one can find an abundance of beauty within one small area, imagine what has yet to be discovered just around the corner.